About Approach

Rooted in a fervent love for the game, Approach serves up exclusive on-court experiences for tennis enthusiasts to interact with the sport’s biggest icons. Each member of the talented team brings a distinctive knowledge that leads to flawless events around the world.

Jarred Snyder

Jarred Snyder


Jarred created an exclusive experience for banks’ key clients by hosting “Pre US Open” events for the last four years. His efforts brought together tennis enthusiasts to play against world-class professional athletes and legends. As the three year captain of a nationally ranked Division I men’s team and the hitting partner/advisor to former WTA #1 and Olympic Gold Medalist, Elena Dementieva, Jarred has developed an enormous network of past and present players.

Jarred has 13 years of international financial experience and an MBA from the McDonough School of Business at Georgetown University. He has managed two separate consulting engagements in Beijing and Istanbul focusing on product distribution into China and the United States.


Scott Kurtis

Scott Kurtis

Chief Operating Officer

Scott Kurtis is the former Director of Operations for Asian Century Quest Capital, a New York hedge fund focused on Asian investments. During the firm's nine-year growth from $5 million to $2 billion in assets under management, Scott built the operational framework as well as managed the trading desk. In addition, Scott wrote and coordinated the disaster recovery operations for the firm, which were successfully implemented during Hurricane Sandy. Scott graduated from Northwestern University in 2001 with a BS in Journalism, and was a varsity letter winner on the tennis team.


Kelly Snyder

Kelly Clarke

Director of Marketing

Kelly’s event marketing expertise stems from 10 years in the hospitality industry. During her tenure with Omni Hotels, she was instrumental in the launch of the Global Hotel Alliance, leading to an international loyalty program for travelers. Kelly has successfully elevated multiple brands by building well-aligned cross promotional opportunities. She has developed executed promotional events in multiple markets. She has created several integrated marketing plans for multi-channel B2B and B2C strategies.


Jean Varney

Jean Varney

Approach Consultant - Founder and President, Eat Right, Be Fit, Live Well LLC

As one of the leading nutritional consultants in the US, Jean works with corporations and individuals throughout the country empowering men and women to improve their health through sustainable changes to diet and lifestyle. Through her Washington, DC-based health and nutrition consulting firm, Jean has worked with world-class athletes and TV personalities. She has consulted for the Retired NFLPA and national chain food establishments. Jean is routinely asked to speak on numerous dietary topics. She has planned menus and managed the catering for various client entertainment events, including the 2010/2011 RBS Pre-US Open Tennis Classic and the 2012/2013/2014 HSBC Tennis Classic.


Bruce Lipka

Bruce Lipka

Approach Consultant - Tennis Coordinator

As a former collegiate coach at Miami University, Bruce led his teams to three conference championships, and garnered three Mid-American Conference Coach of the Year awards. He was named USPTA 2004 Maryland Professional of the Year and the 2003 Mid-Atlantic Professional of the Year. Prior to entering the coaching profession, Bruce won two U.S. national titles and played on the ATP tour for three years. In addition to a master's degree in sport psychology from the University of Florida, Bruce is also a certified Master Racquet Technician with the USRSA, as well as a USPTA and PTR certified professional. He joins the Approach team to manage the on-court logistics at each event.