
LEADERSHIP TEAM
JARRED SNYDER
Founder
Jarred began his career at Citigroup in Global Corporate Investment Banking, where he became a Vice President in Global Equities, responsible for covering some of the banks largest asset management clients. He went on to earn an MBA from the McDonough School of Business at Georgetown University where he helped manage consulting engagements in Beijing and Istanbul. Jarred spent two years as a Director at Royal Bank of Scotland and five years as a Senior Vice President of Global Banking and Markets at HSBC.

KELLY CLARKE
Co-Founder
Kelly’s event marketing expertise stems from 10 years in the hospitality industry. During her tenure with Omni Hotels, she was instrumental in the launch of the Global Hotel Alliance, leading to an international loyalty program for travelers. Kelly has successfully elevated multiple brands by building well-aligned cross promotional opportunities. She has developed executed promotional events in multiple markets. She has created several integrated marketing plans for multi-channel B2B and B2C strategies.

BRUCE LIPKA
Approach Consultant – Tennis Coordinator
As a former collegiate coach at Miami University, Bruce led his teams to three conference championships, and garnered three Mid-American Conference Coach of the Year awards. He was named USPTA 2004 Maryland Professional of the Year and the 2003 Mid-Atlantic Professional of the Year. Prior to entering the coaching profession, Bruce won two U.S. national titles and played on the ATP tour for three years. In addition to a master’s degree in sport psychology from the University of Florida, Bruce is also a certified Master Racquet Technician with the USRSA, as well as a USPTA and PTR certified professional. He joins the Approach team to manage the on-court logistics at each event.